Research

Research Areas

• Online Education and Knowledge Exchange
• Online Matching Platforms
• Online Healthcare
• Future of Work
• Human-AI Interaction
• Social Media Analytics
• Online Commerce and Content Platforms

Selected Journal Publications

1. Huang N, Zhang J, Burtch G, Li X, and Chen P. 2020. Combating Procrastination on MOOCs via Optimal Calls-to-Action, Information Systems Research, forthcoming

2. Sun T, Viswanathan S, Huang N, Zheleva E. 2020. Designing Promotion Incentive to Embrace Social Sharing: Evidence from Field and Online Experiments, MIS Quarterly, forthcoming, equal contribution.

3. Huang N, Burtch G, Hong Y, Pavlou PA. 2020. Unemployment and Worker Participation in the Gig Economy: Evidence from An Online Labor Market, Information Systems Research, forthcoming.

4. Huang N, Sun T, Chen P, Golden J. 2019. Word-of-Mouth System Implementation and Customer Conversion: A Randomized Field Experiment, Information Systems Research. 30(3):711–1105.

5. Huang N, Burtch G, Gu B, Hong Y, Liang C, Wang K, Fu D, Yang B. 2019. Motivating User-Generated Content with Performance Feedback: Evidence from Randomized Field Experiments, Management Science. 65(1):327–345.

6. Kuang L, Huang N, Hong Y, Yan Z. 2019. Spillover Effects of Financial Incentives on User Engagement: Evidence From an Online Knowledge Exchange Platform, Journal of Management Information Systems. 36(1):289–320.

7. Huang N, Hong Y, Burtch G. 2017. Social Network Integration and User Content Generation: Evidence from Natural Experiments, MIS Quarterly. 41(4):1035–1058 (Lead Article).

8. Hong, Huang N, Burtch G, Li C. 2016. Culture, Conformity and Emotional Suppression in Online Reviews, Journal of the Association for Information Systems. 17(11):308–329.

9. Huang N, Burtch G, Hong Y, Polman E. 2016. Effects of Multiple Psychological Distances on Construal and Consumer Evaluation: A Field Study of Online Reviews, Journal of Consumer Psychology. 26(4):474–482.