Research

Research Areas

  • Human-AI Interaction
  • Online Education and Knowledge Exchange
  • Online Matching Platforms
  • Online Healthcare
  • Future of Work
  • Social Media Analytics
  • Online Commerce and Content Platforms

Selected Journal Publications

  1. Huang N, Burtch G, Chen P, Huang A (2025) Evaluating the Efficacy of Application Costs for Managing Congestion in Online Matching Market, Management Science, forthcoming.
  2. He Y, Huang N, Wang L, Sun Y (2025) Effects of Real-time Sales Data on Streamer Improvisation and Sales Performance: A Randomized Field Experiment on Live-stream Selling, MIS Quarterly, forthcoming.
  3. Wang L, Huang N, He Y, Liu D, Guo X, Sun Y, Chen G (2025) Artificial Intelligence (AI) Assistant in Online Shopping: A Randomized Field Experiment on a Livestream Selling Platform, Information Systems Research, forthcoming.
  4. Li B, Huang N, Shi W (2025) Forced to Change? Media Exposure of Labor Issues and Firm Artificial Intelligence (AI) Investment, Information Systems Research, forthcoming.
  5. Guan Y, He Y, Huang N, Guo X, Chen G (2025) Mining Linguistic Styles in Bilateral Matching: A Contrastive Learning Approach to Reciprocal Recommendation, ACM Transactions on Knowledge Discovery from Data, forthcoming.
  6. He Y, Xu X, Huang N, Hong Y, Liu D (2024) Enhancing User Privacy Through Ephemeral Sharing Design: Experimental Evidence from the Online Dating Context, Information Systems Research, 36(1):162-183.
  7. Qiao W, Huang N, Yan Z (2024) How to Translate Firm-Generated Content to Sales? Evidence from Online Healthcare Platforms, Journal of Management Information Systems, 41(4):1173–1197.
  8. Huang N, Wang L, Hong Y, Lin L, Guo X, Chen G (2023) When the Clock Strikes: A Multimethod Investigation of On-the-Hour Effects in Online Learning, Information Systems Research, 35(2):766-782.
  9. Wang L, Huang N, Hong Y, Liu L, Guo X, Chen G (2023) Voice-based AI in Call Center Customer Service: A Natural Field Experiment, Production and Operations Management, 32(4):1002–1018.
  10. Huang N, Burtch G, He Y, Hong Y (2022) Managing Congestion in a Matching Market via Demand Information Disclosure, Information Systems Research, 33(4):1196–1220.
  11. Mithas S, Xue L, Huang N, Burton-Jones A (2022) Causality Meets Diversity in Information Systems Research, MIS Quarterly, 46(3):i-xvii.
  12. Huang N, Yan Z, Yin H (2021) Effects of Online-Offline Service Integration on e-Healthcare Providers: A Quasi-Natural Experiment, Production and Operations Management, 30(8):2359-2378.
  13. Hong Y, Peng J, Burtch G, Huang N (2021) Just DM Me (Politely): Direct Messaging, Politeness, and Hiring Outcomes in Online Labor Markets, Information Systems Research, 32(3):786-800.
  14. Huang N, Mojumder P, Sun T, Lv J, Golden J (2020) Not Registered? Please Sign Up First: A Randomized Field Experiment on the Ex Ante Registration Request, Information Systems Research, 32(3):914-931.
  15. Huang N, Zhang J, Burtch G, Li X, Chen P (2020) Combating Procrastination on Massive Online Open Courses via Optimal Calls to Action, Information Systems Research, 32(2):301–316.
  16. Sun T, Viswanathan S, Huang N, Zheleva E (2020) Designing Promotion Incentive to Embrace Social Sharing: Evidence from Field and Online Experiments, MIS Quarterly, 45(2):789–820.
  17. Huang N, Burtch G, Hong Y, Pavlou PA (2020) Unemployment and Worker Participation in the Gig Economy: Evidence from an Online Labor Market, Information Systems Research, 31(2):431–448.
  18. Huang N, Sun T, Chen P, Golden J (2019) Word-of-Mouth System Implementation and Customer Conversion: A Randomized Field Experiment, Information Systems Research, 30(3):711–1105.
  19. Huang N, Burtch G, Gu B, Hong Y, Liang C, Wang K, Fu D, Yang B (2019) Motivating User-Generated Content with Performance Feedback: Evidence from Randomized Field Experiments, Management Science, 65(1):327–345.
  20. Kuang L, Huang N, Hong Y, Yan Z (2019) Spillover Effects of Financial Incentives on User Engagement: Evidence From an Online Knowledge Exchange Platform, Journal of Management Information Systems, 36(1):289–320.
  21. Huang N, Hong Y, Burtch G (2017) Social Network Integration and User Content Generation: Evidence from Natural Experiments, MIS Quarterly, 41(4):1035-1058 (Lead Article).
  22. Hong, Huang N, Burtch G, Li C (2016) Culture, Conformity and Emotional Suppression in Online Reviews, Journal of the Association for Information Systems, 17(11):308-329.
  23. Huang N, Burtch G, Hong Y, Polman E (2016) Effects of Multiple Psychological Distances on Construal and Consumer Evaluation: A Field Study of Online Reviews, Journal of Consumer Psychology, 26(4):474-482.