About

Nina (Ni) Huang is an Associate Professor with tenure and Bauer Fellow at the Bauer College of Business, University of Houston. Professor Huang earned her doctorate at Temple University’s Fox School of Business. She also holds master’s degrees in both business research and advertising from Michigan State University. Prior to joining Bauer College, Professor Huang was a faculty member in the W. P. Carey School of Business at Arizona State University.

Dr. Huang conducts research that is use-inspired and theoretically grounded. Her research program focuses on understanding individuals’ usage of information technology (IT) and digital artifacts and how to optimally design those IT and digital artifacts in various contexts, such as digital learning, online knowledge exchange, online healthcare, mobile applications, and digital commerce, etc.

Professor Huang’s research approaches involve using field and online experiments, econometric analyses, and text mining methods to analyze user behaviors. Her work has been published in Management Science, MIS Quarterly, Information Systems Research, Journal of Management Information Systems, Journal of the Association for Information Systems, and Journal of Consumer Psychology.